From Kitchen Table to Grantley Hall (& The GreenHouse!): Aromatherapist Mo's Story Behind Building Snug Aromatics

In this 'Meet The Maker' post, we hear from Mo, founder of Snug Aromatics and supplier of our plant-based cleaning refill pouches. Mo was recommended to us by a regular customer, and Snug products have quickly become one of our best sellers, and a terrific complement to our refillable range.

Maureen (Mo) Brazier, Founder & Creative Director of Snug Aromatics

First of all, tell us a bit about your business

Snug Aromatics are a Yorkshire based wellbeing brand, creating, by hand, a range of aromatherapy products including home fragrance, body and bath products, a dog range and eco cleaning products.  All our scents (12 in total) are unique to the Snug brand and created by me, Mo, to have a lovely scent and also have wellbeing benefits. 

Snug Aromatics cleaning refills

What inspired you to start?

The company started as a hobby on my kitchen table in 2017. With over 25 years' experience as an aromatherapist, I created products to help my own wellbeing and initially gifted these to family and friends who loved the products and so Snug was formed. We now supply many shops, spas and luxury hotels throughout the UK.

How do you incorporate sustainable practices into your business?

Firstly, most of our raw ingredients are sourced in the UK and as locally as possible. I also keep a trail of our ingredients to ensure that they are responsibly sourced and not tested on animals.  All our packing is recyclable or made from recycled material and refills are available for all our product range so that our vessels can be kept and used again and again. We re-use as much packaging sent to us by our suppliers as we can. Our new eco cleaning range comes in a concentrate, which is added to a glass 'bottle for life' , diluted with tap water and can be used on any surface in order to totally alleviate the use of single use plastic bottles with chemical-based products.

What's your proudest moment?

We are very proud to supply Grantley Hall Hotel, one of UK's most prestigious hotels; we love that they support local 'Yorkshire based' businesses like Snug, which are small, but put their heart into all the products they supply. We are also pretty proud of the fact that we have 100% Feefo five-star reviews for every single product and our customer service on our website.

Snug Aromatics Gift Boxes

What do you love most about running your own business... and what’s most challenging?

I love that products and scents that I create are loved by so many people and give them a sense of happiness and joy.  As a small business owner, I am still involved in all aspects of the business including the manufacture and creation of scents which I most love. I also love that I decide what I do each day and create a life that fits in with me and my family - and my pets.

Any top tips for other small business founders out there?

Find a business doing something you love, and others will hopefully love what you do too. And don't be scared to start a business at any age.  I was in my forties when I formed Snug having previously worked in a managerial role; I had no prior business knowledge and just learned along the way and guess I am still learning each day.

As someone who also started a business in my forties, I can certainly relate to learning as I go along! If you fancy giving Snug cleaning products a try (or simply need a top up), we stock the individual refill pouches, in all scents, as well as gift boxes containing a glass bottle, 3 refills and a cleaning cloth - a great housewarming gift with Christmas boxes coming soon.